Privacy Policy

Last updated: January 2, 2025

This Privacy Policy describes how BELLEVUE LEARNING CENTER LTD (“we”, “our”, or “us”) collects, uses, and protects your personal information when you visit or make a purchase from https://auraplush.com.

1. Company Information

BELLEVUE LEARNING CENTER LTD
Company number: 16574152
Registered office: 655 Ajax Avenue, Slough, England, SL1 4BG
Email: support@auraplush.com
Telephone: +44 677 382 901

2. Information We Collect

When you visit our site, we may collect the following types of personal information:

  • Identity and contact information — name, email address, phone number, shipping and billing addresses.
  • Payment information — credit card or payment details (processed securely by Shopify Payments or PayPal, not stored by us).
  • Device and browsing data — IP address, browser type, cookies, and site interaction data.
  • Order and communication data — purchase history, messages, and support requests.

3. How We Use Your Information

We use your personal data to:

  • Process and deliver your orders.
  • Provide customer support and respond to your inquiries.
  • Send order confirmations, updates, and transactional notifications.
  • Improve our website, products, and services.
  • Comply with legal obligations and prevent fraud.
  • Send marketing emails (only with your explicit consent).

4. Legal Basis for Processing

We process your personal data under one or more of the following legal bases:

  • Your consent (for newsletters and marketing).
  • The performance of a contract (to fulfil your order).
  • Legal obligations (tax, accounting, fraud prevention).
  • Legitimate interests (to improve our services and protect our business).

5. Sharing Your Information

We may share your data with trusted third parties only when necessary:

  • Shopify Inc. – our e-commerce platform and data processor.
  • Payment processors – Shopify Payments, PayPal, and other secure payment gateways.
  • Shipping carriers – to deliver your orders efficiently.
  • Analytics and marketing tools – such as Google Analytics or Meta Ads, to improve website performance.

We never sell, rent, or trade your personal data to third parties for marketing purposes.

6. Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this policy — typically up to 6 years for accounting and legal compliance, unless a longer retention period is required by law.

7. Your Data Protection Rights

Under the UK GDPR, you have the following rights:

  • The right to access your personal data.
  • The right to request correction of inaccurate information.
  • The right to request deletion of your personal data.
  • The right to object to or restrict data processing.
  • The right to data portability.
  • The right to withdraw consent at any time.

To exercise these rights, contact us at support@auraplush.com. If you believe your rights are not respected, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the UK.

8. Cookies

Our website uses cookies to enhance your browsing experience and analyze site traffic. You can accept or refuse cookies through your browser settings. For more information, see our Cookies Policy.

9. Security of Your Information

We use industry-standard measures (SSL encryption, secure servers, and access controls) to protect your data from unauthorized access, loss, or misuse. However, no online transmission is 100% secure, and you share information at your own risk.

10. International Data Transfers

Some service providers (e.g., Shopify, PayPal) may store or process your data outside the UK. In such cases, we ensure appropriate safeguards are in place, including standard contractual clauses approved by the UK Information Commissioner’s Office (ICO).

11. Marketing Communications

With your consent, we may send you promotional emails about new products, offers, or updates. You can unsubscribe at any time by clicking the “Unsubscribe” link in any marketing email or by contacting us directly.

12. Minors

Our website is not intended for children under the age of 13. We do not knowingly collect personal data from minors. If you believe a child has provided us with personal data, please contact us to delete it immediately.

13. Changes to This Policy

We reserve the right to update this Privacy Policy at any time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any updates will be posted on this page with the revised date indicated above.

14. Contact Us

For more information about our privacy practices or to exercise your data rights, please contact us at:
📧 support@auraplush.com
📍 BELLEVUE LEARNING CENTER LTD, 655 Ajax Avenue, Slough, SL1 4BG, United Kingdom