Privacy Policy

Privacy Policy

Effective Date: January 2, 2025
This Privacy Policy describes how Auraplush™, operated by Auraplush LLC, collects, uses, and shares your personal information when you visit or make a purchase from www.auraplush.com (the “Site”).

1. Personal Information We Collect

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support or interact with our marketing campaigns.

Automatically collected (via cookies, pixels, analytics):

  • IP address

  • Browser type

  • Device type

  • Time zone

  • Referrer URL

  • Pages viewed

  • Click behavior

  • Session duration

Provided directly by you:

  • Name

  • Email address

  • Phone number (if provided)

  • Billing & shipping addresses

  • Payment information (processed securely via Shopify Payments, Stripe, or PayPal)

  • Order history

  • Marketing preferences

2. How We Use Your Information

We use your personal information to:

  • Fulfill and manage your orders

  • Process payments

  • Deliver products and services

  • Communicate with you (order updates, support)

  • Send promotional emails or SMS (if you opt-in)

  • Analyze trends and improve website experience

  • Detect and prevent fraud or abuse

  • Display personalized ads through Google, Meta (Facebook/Instagram), and other platforms (if cookies are accepted)

3. Sharing Your Information

We share your personal information with:

  • Shopify (our ecommerce platform)
    Shopify Privacy Policy

  • Payment processors: Shopify Payments, PayPal, Stripe

  • Shipping providers: for order delivery and tracking

  • Email & SMS platforms: Klaviyo, Mailchimp, SMSBump (for marketing if opted-in)

  • Advertising platforms: Google Ads, Meta Ads, TikTok Ads (for retargeting & lookalike audiences, only if you consent to marketing cookies)

  • Analytics services: Google Analytics, Meta Pixel, Hotjar, etc.

We may disclose information to comply with applicable laws and regulations, or to protect our rights.

4. Behavioral Advertising

We use cookies and tracking technologies to serve targeted advertisements based on your behavior on our site and across the web.
You can manage or disable tracking cookies through our Cookie Preferences tool (if implemented) or in your browser settings.

You may opt out of targeted advertising via:

5. Your Rights

If you are located in the UK or EU:

Under the GDPR, you have the right to:

  • Access the personal data we hold about you

  • Request correction or deletion

  • Object to processing or withdraw consent

  • Request data portability

  • Lodge a complaint with a supervisory authority

If you are a California resident:

Under the CCPA, you have the right to:

  • Know what personal information we collect and how it's used

  • Request deletion of your personal information

  • Opt out of the sale of your personal data (we do not sell personal data)

  • Non-discrimination for exercising your rights

To exercise your rights, contact us at support@auraplush.com

6. Data Retention

We retain your personal information for as long as necessary to:

  • Provide you with our services

  • Comply with our legal obligations

  • Resolve disputes

  • Enforce our agreements

You can request data deletion at any time (unless retention is legally required).

7. Third-Party Services & Links

Our site may contain links to third-party websites or apps. We are not responsible for the privacy practices or content of these third parties. Please review their privacy policies separately.

8. Security

We implement commercially reasonable safeguards to protect your data (encryption, HTTPS, access control, etc.). However, no method of transmission over the internet is 100% secure.

9. Minors

The Site is not intended for individuals under the age of 13. We do not knowingly collect personal information from children.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page and the effective date will be revised. We encourage you to review it periodically.

11. Contact Us

If you have questions or concerns about this Privacy Policy, contact us at:
📧 support@auraplush.com
📬 Auraplush LLC
30 N Gould St Ste R, Sheridan, WY 82801-6317, United States
📍UK Office: Unit A, 111 Seven Sisters Rd, Finsbury Park, London N7 7FN, UK